Beta Conference

Conference Identity
We came up with the concept for Beta: an interdisciplinary conference merging all that we know as art with technology. Standing for Bridging Experiences in Technology & Art, the conference holds its focus to the intersection of seemingly opposing fields. Speakers and guests range from coders to dancers to architects to chefs, and everyone in between.
Annabelle Gould
Daniel Neifert
Design, Illustration
The visual identity pulls from ideas of a Rube Goldberg machine, or a vast kit of parts. The orientation of shapes can suggest an inactive jumble, a complex contraption, or an abstraction of a project to be covered by Beta.