Brooks is a Seattle-based company that makes running gear favored by runners around the world, including myself. Brooks holds its values to the social good that can come from running, creating successful running shoes from a scientific, environmentally ethical approach. The brand is popular with athletes because of its quality and its philosophy that running is a skill.
The brand was developed around the updated Brooks monogram, color palette, and typography style. This ultimately was reflected in the positioning statement: Made by runners for runners, Brooks is the only running shoe manufacturer that empowers the life-improving joyfulness that comes with a good run, thanks to their well-designed, dependable footwear with a focus on quality, community, and the environment.