Portfolio of Eli Kahn
Info
Brooks is a Seattle-based company that makes running gear favored by runners around the world. This exploratory rebrand was developed around a refreshed Brooks monogram, palette, and typography style.
Brooks Running
Exploration, Identity
2019
Advisors
Steve Watson, Sean Wolcott
Marks
The monogram and logotype are integral parts of the Brooks brand system. The monogram references motion and organic curves from the original Brooks logo.
Typography
Typographically, humanist font FreightNeo Pro balances out a more geometric DIN, creating an approachable type pairing for an athletic brand.
Guidelines
A brand guidelines document was created, detailing key aspects of the visual identity.
Web
This content was produced in the following quarter, spring of 2019. I wanted to continue the identity project from the previous quarter, elevating and simplifying the original Brooks website. All pages were created with three break points: web, tablet, and mobile.