Capitol Hill Block Party is an annual 3-day music festival in Seattle's most colorful neighborhood, hosting Top-40 headliners performing alongside local acts. CHBP was in need of a consistent system of wayfinding icons. They needed to feel relevant to the atmosphere of the festival, and remain in-line with the current system of branding. The festival is crowded, energetic, and loud—we also wanted our icons to reflect this.
Capitol Hill Block Party Icon Set
The six icons I developed: Food Trucks, Restrooms, Beer Gardens, Water Bottle Fill-up Areas, VIP Areas, and Light Rail Station.
With intent for a set of icons that felt both playful and bold, the use of an isometric illustration style became the cornerstone of the design. We drew from CHBP’s current use of color and illustration style when making design decisions about our icons and poster, in order to align them both with the festival’s existing identity. Our icons stand out because they take up space — they have weight and character.
Apart from functioning as icons, we found the designs to be illustrative enough to live on other marketing material. We made stickers to show how they would feel on a real product, with an inkjet printer and a laser cutter, creating a die cut effect.
We knew our icon set would potentially appear printed in one color of ink, so we created an alternate set to be used for monochromatic printing.